K. Fraser
Senior AD & DesignerCommercial Work
01. Favor Delivery
02. Country Crock
03. PNC Bank
04. Vital Farms
05. Hens Behind the Lens
Brand Identity
06. Austin City Limits
07. The Contemporary
08. DY: Soap of Castile09. SA Express News
10. The Container Store
Installations & Exhibits
11. Preacher Early Service
12. Preacher Gallery
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ART INSTALLATIONS AND INTERACTIVE EXHIBITS
2019 - 2024SCHADENFRODEO
Art InstallationWelcome to the Schadenfrodeo- an immersive video installation created from sourced TVs and rodeo bloopers, so you can experience the pleasure derived from watching people fall off a horse.
DANCE WITH THE DEVIL
Interactive Art Installation / Experience Dance with the Devil is an immersive experience where you can learn how to two-step in Honky Tonk Hell with the Devil themselves.
SCREECHING TO THE CHOIR
Interactive Art Installation / Experience If Hell is a Honky Tonk, Heaven is a Karaoke Bar.
The counterpart experience to Two-Step with the Devil, Screeching to the Choir is an immersive experience where you can sing karaoke with the backup vocals of a gospel choir.
NUCLEAR VEGAS
Stained Glass Art Installation Nuclear Vegas is a stained glass window designed as an homage to the U.S. Department of Energy nuclear detonations at the Nevada Test Site in the 1950s and 1960s. The blasts were so large that spectators flocked from all over the country to watch from the rooftops of Las Vegas buildings.
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Sophia Sweeney, Craigslist and YouTube’s collection of Rodeo Bloopers
Screeching to the Choir
Role: Art Direction, Concept, Design & Build
Made in collaboration with Jacob Neuenswander, Wendy Ampuero, Ikea and the Austin Baptist Choir
Dance with the Devil
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Jenna Krackenberger, Tyler Booker’s closet and Double or Nothing Two-Step
Nuclear Vegas
Role: Art Direction, Concept, Design & Build