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K. Fraser

Art Director & Designer

Brand Identity

01. Austin City Limits
02. The Contemporary
03. DY: Soap of Castile
       04.  SA Express News
05. The Container Store


Campaign Work

06. Favor Delivery
07. Country Crock
08. PNC Bank
09. Vital Farms
10. Hens Behind the Lens


Installations & Exhibits

11. Rhinestone Country 12. Deadstock Valley 13. Preacher SXSW
14. Preacher Gallery


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Austin City Limits : The Rhinestoned Truck

Experiential /  Installation
We kept the vibes high and the brow low for the Austin City Limits Festival brand refresh. Then we created an art installation of a truck that was more stoned than Willie Nelson on a weekend.


ART DIRECTOR: Kymberli Fraser
CREATIVE DIRECTORS: Rob Baird, Mel Lin, Tyler Booker
Made in collaboration with Oddball Customs