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K. Fraser

Art Director & Designer

Brand Identity

01. Austin City Limits
02. The Contemporary
03. DY: Soap of Castile
       04.  SA Express News
05. The Container Store


Commercial Work

06. Favor Delivery
07. Country Crock
08. PNC Bank
09. Vital Farms
10. Hens Behind the Lens


Installations & Exhibits

11. Preacher Early Service
12. Preacher Gallery 



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Vital Farms : Keeping it Bullsh*t Free

Brand Campaign // Film // TV // Social
We created a campaign that examines other egg company’s absurd bullshit claims, while showing that Vital Farms is not only the way forward, but the way that makes sense.




The Black Void

In the black void, we pondered why and how big egg companies continue to screw with hens, humans, and habitats, in an expansive black studio—a space that feels representative of the mind. 



The Vital Farms Turn

As we make our turn out of the black void of contemplation and into the Vital Farms world, we wanted to show a 1:1 direct comparison to what other egg competitors do wrong and what Vital Farms does right.



ART DIRECTOR: Kymberli Fraser
DESIGNER: Jenna Krackenberger
COPYWRITER: Andrew Singleton
CREATIVE DIRECTORS: Jimmie Blount & Justin Ralph