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K. Fraser

Art Director & Designer

Brand Identity

01. Austin City Limits
02. The Contemporary
03. DY: Soap of Castile
       04.  SA Express News
05. The Container Store


Commercial Work

06. Favor Delivery
07. Country Crock
08. PNC Bank
09. Vital Farms
10. Hens Behind the Lens


Installations & Exhibits

11. Preacher Early Service
12. Preacher Gallery 



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Favor: How Texas Orders In

Film / TV / Social / Out of Home
A purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!

Brand Refresh & Social Campaign

We held a deliciously Texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas.




Television & OLV

We created comedic spots to introduce Texans to the Texas-only delivery app that only knows Texans.


Out of Home

We created a series of billboards and raised them right up in Texas.


Radio

Finally, we created a radio spot to play through the speakers of pickup trucks and Teslas alike.




SENIOR ART DIRECTOR: Kymberli Fraser
SENIOR COPYWRITER: Jacob Neuenswander
SENIOR DESIGNER: Montana Sparkman
CREATIVE DIRECTORS: Justin Ralph and Greg Hunter