K. Fraser
Art Director & DesignerBrand Identity
01. Austin City Limits
02. The Contemporary
03. DY: Soap of Castile04. SA Express News
05. The Container Store
Campaign Work
06. Favor Delivery
07. Country Crock
08. PNC Bank
09. Vital Farms
10. Hens Behind the Lens
Installations & Exhibits
11. Rhinestone Country 12. Deadstock Valley 13. Preacher SXSW
14. Preacher Gallery
About
Contact
Resume
Favor: How Texas Orders In
Film / TV / Social / Out of Home
A purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!
A purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!
Features
Favor, the texas-only food-delivery app, teaches new arrivals the ways of the lone star stateFavor delivers for lone star state
Texas delivery app favor shows 'how texas orders in' with nod to states growing population
Recognition
Effie Award | Gold : David & Goliath
Effie Award | Bronze : Delivery Services
Brand Refresh & Social Campaign
We held a deliciously Texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas.
Television & OLV
We created comedic spots to introduce Texans to the Texas-only delivery app that only knows Texans.
Out of Home
We created a series of billboards and raised them right up in Texas.
Radio
Finally, we created a radio spot to play through the speakers of pickup trucks and Teslas alike.
SENIOR ART DIRECTOR: Kymberli Fraser
SENIOR COPYWRITER: Jacob Neuenswander
SENIOR DESIGNER: Montana Sparkman
CREATIVE DIRECTORS: Justin Ralph and Greg Hunter