10 — K Fraser | Art Director

Vital Farms : Hens Behind the Lens

Brand Campaign / Out of Home / Social

We built the first ever hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.

Features & Recognition

Chickens Took the Photos for this Vital Farms Campaign Vital Farms believes in giving people an honest look
Hens Took the Photographs for This Vital Farms Ad Campaign

Cannes | Silver Lion : Industry Craft: Outdoor
Communication Arts : Advertising Annual ‘22
Cannes | Shortlist : Film : Break Through on a Budget
Art Director’s Club | Shortlist : Integrated/Digital
One Show | Merit : Branded Entertainment
The Webby’s | Honoree : Sustainability & Environment

The World’s First Hen-Operated Camera

It started with the challenge of building the first ever camera specifically designed for hens.

Out of Home

Using the hens’ photographs, we made a series of billboards and placed them around multiple city’s prestigious art districts.

The Coffee Table Book

No artist has really “made it” until there’s a coffee table book of their work. So we created one on behalf of the hens, using their photographs and holding a giveaway on Vital Farms social channels.

Case Study

ART DIRECTOR: Kymberli Fraser
DESIGNER: Marissa Servantez
COPYWRITER: Matt Klugman
CREATIVE DIRECTORS: Jimmie Blount & Justin Ralph

K. Fraser

Brand Identity