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K. Fraser

Senior AD & Designer


Commercial Work
01. Favor Delivery
02. Country Crock
03. PNC Bank
04. Vital Farms
05. Hens Behind the Lens


Brand Identity
06. Austin City Limits
07. The Contemporary
08. DY: Soap of Castile
      09.  SA Express News
10. The Container Store


Installations & Exhibits
11. Preacher Early Service
12. Preacher Gallery 


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Contact
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FAVOR : HOW TEXAS ORDERS IN

Film // TV // Social // Out of Home


A purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!


TV

We created comedic spots to introduce Texans to the Texas-only delivery app that only knows Texans.



SOCIAL


We held a deliciously Texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas.





OUT OF HOME

We created a series of billboards and raised them right up in Texas.



RADIO 

Finally, we created a radio spot to play through the speakers of pickup trucks and Teslas alike.




SENIOR ART DIRECTOR: Kymberli Fraser
SENIOR COPYWRITER: Jacob Neuenswander
SENIOR DESIGNER: Montana Sparkman
CREATIVE DIRECTORS: Justin Ralph and Greg Hunter