https://kfraser.work K Fraser | Art Director Tue, 01 Apr 2025 20:05:29 +0000 https://kfraser.work en https://kfraser.work/Home Tue, 01 Apr 2025 20:05:29 +0000 K Fraser | Art Director https://kfraser.work/Home https://kfraser.work/01 Mon, 24 Apr 2023 21:53:13 +0000 K Fraser | Art Director https://kfraser.work/01 Austin City LimitsBrand Campaign // Identity Rollout // Social We kept the vibes high and the brow low for the Austin City Limits Festival brand refresh. We rolled it out on social with graphic type to generate excitement around the new identity and create speculation around the highly coveted headline announcement. Then we created an art installation of a truck that was more stoned than Willie Nelson on a weekend. Features &amp; RecognitionCommunication Arts Winner: Typography / Digital Advertising / Entertainment <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c3528a7ced10b8ec4c4560a8430d4394e3bf7fd248bfefe11b1648f2d5b802b4/ACL_06.png" data-mid="176511504" border="0" src="https://freight.cargo.site/w/1000/i/c3528a7ced10b8ec4c4560a8430d4394e3bf7fd248bfefe11b1648f2d5b802b4/ACL_06.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/376599692f4232eebc2d353d1f8f8fe8b0de3f50314247e4d61ebd6a3a0b0ce3/ACL_02.png" data-mid="176511502" border="0" src="https://freight.cargo.site/w/1000/i/376599692f4232eebc2d353d1f8f8fe8b0de3f50314247e4d61ebd6a3a0b0ce3/ACL_02.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ffc274f787e7c2db131519bf4584df390400bf73ea0a35cbaa0ffc380ce57eb9/ACL_05.png" data-mid="176511523" border="0" src="https://freight.cargo.site/w/1000/i/ffc274f787e7c2db131519bf4584df390400bf73ea0a35cbaa0ffc380ce57eb9/ACL_05.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f428e555f7c43389f6a6eee790d123e21904f53489ba3183271f94a4359bffb8/ACL_04.png" data-mid="176511516" border="0" src="https://freight.cargo.site/w/1000/i/f428e555f7c43389f6a6eee790d123e21904f53489ba3183271f94a4359bffb8/ACL_04.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/77273384f52da6a7b5852abf1c847e8cb09c46804cf233df753b24cfb0071880/ACL_03.png" data-mid="176511518" border="0" src="https://freight.cargo.site/w/1000/i/77273384f52da6a7b5852abf1c847e8cb09c46804cf233df753b24cfb0071880/ACL_03.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cda77efe20cd56473cd3c3d9c1314f609301531cfdccf6fc994220d937130f5b/ACL_12.png" data-mid="176511512" border="0" src="https://freight.cargo.site/w/1000/i/cda77efe20cd56473cd3c3d9c1314f609301531cfdccf6fc994220d937130f5b/ACL_12.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2772bdf37b7335085c6c875e395058eecd88bfbc29a44877a629815bc1a96e4b/ACL_MUSIC_FESTIVALxPREACHER.CO_.025.jpeg" data-mid="176511573" border="0" src="https://freight.cargo.site/w/1000/i/2772bdf37b7335085c6c875e395058eecd88bfbc29a44877a629815bc1a96e4b/ACL_MUSIC_FESTIVALxPREACHER.CO_.025.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c579cf5a9be16cf0ea7d437caa8251ce42472b181695413a8962e974e1246661/ACL_MUSIC_FESTIVALxPREACHER.CO_.016.jpeg" data-mid="176511577" border="0" src="https://freight.cargo.site/w/1000/i/c579cf5a9be16cf0ea7d437caa8251ce42472b181695413a8962e974e1246661/ACL_MUSIC_FESTIVALxPREACHER.CO_.016.jpeg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d89c7ba1a0db978a3d51073fc74480ea3bc7d67fa8d17ca8d5b37b88dff1502e/ACL_08.6.png" data-mid="176511499" border="0" src="https://freight.cargo.site/w/1000/i/d89c7ba1a0db978a3d51073fc74480ea3bc7d67fa8d17ca8d5b37b88dff1502e/ACL_08.6.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/51cf202ecc6aeb85e01322471839b7111ac92dda2f30da1f51b9cdb32178da37/ACL_08.png" data-mid="176511510" border="0" src="https://freight.cargo.site/w/1000/i/51cf202ecc6aeb85e01322471839b7111ac92dda2f30da1f51b9cdb32178da37/ACL_08.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d72f09ab51a797c338ce3f86042f02e43a3164357999f670d071e57ed5a099d/ACL_MUSIC_FESTIVALxPREACHER.CO_.023-1.jpg" data-mid="176511569" border="0" src="https://freight.cargo.site/w/1000/i/0d72f09ab51a797c338ce3f86042f02e43a3164357999f670d071e57ed5a099d/ACL_MUSIC_FESTIVALxPREACHER.CO_.023-1.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8fbb6d6cca07dd7384488032e9f5e3eae878ba6e0edd176fe3c3eb7ba3d63229/ACL_07.png" data-mid="176511506" border="0" src="https://freight.cargo.site/w/1000/i/8fbb6d6cca07dd7384488032e9f5e3eae878ba6e0edd176fe3c3eb7ba3d63229/ACL_07.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d739fa01cab7d91277c550a1bc8d96eef111f26b654b841f2f66bdb1d2294bd9/ACL_11.png" data-mid="176511520" border="0" src="https://freight.cargo.site/w/1000/i/d739fa01cab7d91277c550a1bc8d96eef111f26b654b841f2f66bdb1d2294bd9/ACL_11.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a59d876206731b33fc2d19188b82c6cfa1e2f0247f65dafb9cc46b44b70d3bba/ACL_10.png" data-mid="176511511" border="0" src="https://freight.cargo.site/w/1000/i/a59d876206731b33fc2d19188b82c6cfa1e2f0247f65dafb9cc46b44b70d3bba/ACL_10.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/271ab6d85299ad0015157c26bb1139054fb8fa7bd9173a5be1e2820207005f68/ACL_09.png" data-mid="176511500" border="0" src="https://freight.cargo.site/w/1000/i/271ab6d85299ad0015157c26bb1139054fb8fa7bd9173a5be1e2820207005f68/ACL_09.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/095d4b37e18c6640d6fcbe3b875bd8998c14b1b0c96ba5f03374bb1bb6d70ccf/ACL_MUSIC_FESTIVALxPREACHER.CO_.016.jpg" data-mid="176524252" border="0" src="https://freight.cargo.site/w/1000/i/095d4b37e18c6640d6fcbe3b875bd8998c14b1b0c96ba5f03374bb1bb6d70ccf/ACL_MUSIC_FESTIVALxPREACHER.CO_.016.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe6b5d1bc61ef09f8bebd718b0e9785ccb1e7651fd7b85ac41fae9150990c1cd/ACL_MUSIC_FESTIVALxPREACHER.CO_.014.jpg" data-mid="176524251" border="0" src="https://freight.cargo.site/w/1000/i/fe6b5d1bc61ef09f8bebd718b0e9785ccb1e7651fd7b85ac41fae9150990c1cd/ACL_MUSIC_FESTIVALxPREACHER.CO_.014.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42cd5e75c326e0d300686a32caf7592ecf15472748f029136a7bbe4017c5f423/ACL_MUSIC_FESTIVALxPREACHER.CO_.002.jpg" data-mid="176524250" border="0" src="https://freight.cargo.site/w/1000/i/42cd5e75c326e0d300686a32caf7592ecf15472748f029136a7bbe4017c5f423/ACL_MUSIC_FESTIVALxPREACHER.CO_.002.jpg" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e370a0f5c4856a941539810bfd47dec6a4fa5e54338ae977d4d98463feed312d/1.png" data-mid="179564420" border="0" src="https://freight.cargo.site/w/1000/i/e370a0f5c4856a941539810bfd47dec6a4fa5e54338ae977d4d98463feed312d/1.png" /> ART DIRECTOR: Kymberli FraserDESIGN DIRECTOR:&nbsp;Thomas Sullivan DESIGNER: Marissa ServantezCREATIVE DIRECTORS: Rob Baird, Mel Lin, Tyler Booker https://kfraser.work/02-1 Mon, 14 Aug 2023 22:13:18 +0000 K Fraser | Art Director https://kfraser.work/02-1 Austin Contempory Art Museum : The Very ‘Rary&nbsp;Brand Identity // Social // Experiential The Contemporary Austin asked us brand their new fundraiser event, benefitting contemporary art experiences for local K-12 students. Taking inspiration from the sculptures located on the museum’s grounds, we created a brand new identity system for the newly annual event.&nbsp; <img width="2209" height="897" width_o="2209" height_o="897" data-src="https://freight.cargo.site/t/original/i/68b1d67e81fd6eceff152fef19ef922ed32d4a485ccea64f2d57c306bd0c4f7e/The-Very-Rary_Save-The-Date_2023-03.jpg" data-mid="187940380" border="0" src="https://freight.cargo.site/w/1000/i/68b1d67e81fd6eceff152fef19ef922ed32d4a485ccea64f2d57c306bd0c4f7e/The-Very-Rary_Save-The-Date_2023-03.jpg" /> <img width="2209" height="898" width_o="2209" height_o="898" data-src="https://freight.cargo.site/t/original/i/a5a313078af95f5a7a344910151e98eb6ff83091b1df666899e643e2a177a81c/The-Very-Rary_Save-The-Date-04.png" data-mid="187939867" border="0" src="https://freight.cargo.site/w/1000/i/a5a313078af95f5a7a344910151e98eb6ff83091b1df666899e643e2a177a81c/The-Very-Rary_Save-The-Date-04.png" /> <img width="2209" height="897" width_o="2209" height_o="897" data-src="https://freight.cargo.site/t/original/i/0709863e5faba5aa4c5fcd28431c3391919889f89be382a98585f6d47d395b39/The-Very-Rary_Save-The-Date_2023-04.jpg" data-mid="187940381" border="0" src="https://freight.cargo.site/w/1000/i/0709863e5faba5aa4c5fcd28431c3391919889f89be382a98585f6d47d395b39/The-Very-Rary_Save-The-Date_2023-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38b04801362c6df0e66c01c870e3ce5dfb1e232334478a13e8c6a03065bbbcd5/PREACHER_X_THECONTEMPORARY.001.png" data-mid="187943021" border="0" src="https://freight.cargo.site/w/1000/i/38b04801362c6df0e66c01c870e3ce5dfb1e232334478a13e8c6a03065bbbcd5/PREACHER_X_THECONTEMPORARY.001.png" /> <img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/72545ce0897f017b2eeb39eea85a613101ff39e330525c977778504d48ad4959/The-Very-Rary_Save-The-Date-06.png" data-mid="187939864" border="0" src="https://freight.cargo.site/w/1000/i/72545ce0897f017b2eeb39eea85a613101ff39e330525c977778504d48ad4959/The-Very-Rary_Save-The-Date-06.png" /> <img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/d72dfbe7f2ec02235dd2b1cf9daea286a11ff2cdf38fc3c5bda396daeb8bebed/The-Very-Rary_Save-The-Date-08.png" data-mid="187939862" border="0" src="https://freight.cargo.site/w/1000/i/d72dfbe7f2ec02235dd2b1cf9daea286a11ff2cdf38fc3c5bda396daeb8bebed/The-Very-Rary_Save-The-Date-08.png" /> <img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/9356801de750bf460eb608e371a25bef4102580ba9ee5a4b66c08564ad16498b/The-Very-Rary_Save-The-Date-07.png" data-mid="187939863" border="0" src="https://freight.cargo.site/w/1000/i/9356801de750bf460eb608e371a25bef4102580ba9ee5a4b66c08564ad16498b/The-Very-Rary_Save-The-Date-07.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/36a7bd4ff850eb27522775104a8cb0012e7411a8507e522033b351e160e7529b/villa-animate.gif" data-mid="187939860" border="0" src="https://freight.cargo.site/w/600/i/36a7bd4ff850eb27522775104a8cb0012e7411a8507e522033b351e160e7529b/villa-animate.gif" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1d5698b6adb99e1074827e5c554e00e9c96e190cf48fd93f7b37f3c052934591/The-Very-Rary_Save-The-Date-01.png" data-mid="187939868" border="0" src="https://freight.cargo.site/w/1000/i/1d5698b6adb99e1074827e5c554e00e9c96e190cf48fd93f7b37f3c052934591/The-Very-Rary_Save-The-Date-01.png" /> <img width="2551" height="3301" width_o="2551" height_o="3301" data-src="https://freight.cargo.site/t/original/i/1087f08043c1571b5cba7f075e5a5b324c94c610073494f586a45d36de154ea1/The-Very-Rary_Save-The-Date-02.png" data-mid="187939865" border="0" src="https://freight.cargo.site/w/1000/i/1087f08043c1571b5cba7f075e5a5b324c94c610073494f586a45d36de154ea1/The-Very-Rary_Save-The-Date-02.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0f2f78626fd94156b8b231322a7c6d98a09a2c6410415f9cf2470047f1307c3b/gloriagate-animate.gif" data-mid="187939861" border="0" src="https://freight.cargo.site/w/600/i/0f2f78626fd94156b8b231322a7c6d98a09a2c6410415f9cf2470047f1307c3b/gloriagate-animate.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3f7b68e27a7f4affe75086a0c0a8d4959d6e421587d69f4bad5581327298d5cb/MIFFY-ANIMATE.gif" data-mid="187939859" border="0" src="https://freight.cargo.site/w/600/i/3f7b68e27a7f4affe75086a0c0a8d4959d6e421587d69f4bad5581327298d5cb/MIFFY-ANIMATE.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dc655c1b4ad9d7574b9845192c83ed8435718164ce627505f102963bc1f724d/vlcsnap-2024-11-21-10h40m02s060.png" data-mid="222204191" border="0" src="https://freight.cargo.site/w/1000/i/2dc655c1b4ad9d7574b9845192c83ed8435718164ce627505f102963bc1f724d/vlcsnap-2024-11-21-10h40m02s060.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8bb0fee05ea1af37275776204e776039d48dea550622533b3471874d1bebf258/vlcsnap-2024-11-21-10h43m38s414.png" data-mid="222204177" border="0" src="https://freight.cargo.site/w/1000/i/8bb0fee05ea1af37275776204e776039d48dea550622533b3471874d1bebf258/vlcsnap-2024-11-21-10h43m38s414.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/377f195efc59ad82816762d5b8f68ac222e232c8ee42d05492c8b9ca46dda0f4/vlcsnap-2024-11-21-10h40m00s219.png" data-mid="222204192" border="0" src="https://freight.cargo.site/w/1000/i/377f195efc59ad82816762d5b8f68ac222e232c8ee42d05492c8b9ca46dda0f4/vlcsnap-2024-11-21-10h40m00s219.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbef9451b277bb6b08cde9842be968553fdfa361114c9b878d90a194ac276c0e/vlcsnap-2024-11-21-10h40m25s518.png" data-mid="222204186" border="0" src="https://freight.cargo.site/w/1000/i/cbef9451b277bb6b08cde9842be968553fdfa361114c9b878d90a194ac276c0e/vlcsnap-2024-11-21-10h40m25s518.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eef46df87bb667dfaf71ccc9e2f232f6243e3a763ca4ed6795f430965cd79bfb/vlcsnap-2024-11-21-10h40m47s434.png" data-mid="222204179" border="0" src="https://freight.cargo.site/w/1000/i/eef46df87bb667dfaf71ccc9e2f232f6243e3a763ca4ed6795f430965cd79bfb/vlcsnap-2024-11-21-10h40m47s434.png" /> 2023 <img width="2551" height="3301" width_o="2551" height_o="3301" data-src="https://freight.cargo.site/t/original/i/f845fb1e3452dc29cec344389aa0728c0422a1502c7896ac46f9a2e633b8b549/The-Very-Rary_Save-The-Date_2023-02.jpg" data-mid="187940379" border="0" src="https://freight.cargo.site/w/1000/i/f845fb1e3452dc29cec344389aa0728c0422a1502c7896ac46f9a2e633b8b549/The-Very-Rary_Save-The-Date_2023-02.jpg" /> <img width="2551" height="3301" width_o="2551" height_o="3301" data-src="https://freight.cargo.site/t/original/i/ca5941d6cb8f5287075df96631b1e7bdcbe979fb574d5ef6bd9333dade573221/The-Very-Rary_Save-The-Date_2023-01.jpg" data-mid="187940383" border="0" src="https://freight.cargo.site/w/1000/i/ca5941d6cb8f5287075df96631b1e7bdcbe979fb574d5ef6bd9333dade573221/The-Very-Rary_Save-The-Date_2023-01.jpg" /> <img width="2209" height="897" width_o="2209" height_o="897" data-src="https://freight.cargo.site/t/original/i/0709863e5faba5aa4c5fcd28431c3391919889f89be382a98585f6d47d395b39/The-Very-Rary_Save-The-Date_2023-04.jpg" data-mid="187940381" border="0" src="https://freight.cargo.site/w/1000/i/0709863e5faba5aa4c5fcd28431c3391919889f89be382a98585f6d47d395b39/The-Very-Rary_Save-The-Date_2023-04.jpg" /> <img width="2209" height="897" width_o="2209" height_o="897" data-src="https://freight.cargo.site/t/original/i/658aa4794d14bf671a6065c5f638ac4821266eb46bac7be646d411461b5c4912/The-Very-Rary_Save-The-Date_2023-05.jpg" data-mid="187940382" border="0" src="https://freight.cargo.site/w/1000/i/658aa4794d14bf671a6065c5f638ac4821266eb46bac7be646d411461b5c4912/The-Very-Rary_Save-The-Date_2023-05.jpg" /> ART DIRECTOR:&nbsp;Kymberli FraserDESIGNER: Anmei Ladeau CREATIVE DIRECTOR: Kellyn Blount https://kfraser.work/03-2 Mon, 24 Apr 2023 21:40:23 +0000 K Fraser | Art Director https://kfraser.work/03-2 Dear You : Soap of CastileBrand Identity // Packaging Design We created a brand position, identity and packaging design for a startup soap company. The result was Dear You, a natural soap whose purpose exists to democratize natural soap by using pure ingredients, zero-waste packaging and a buy-one-give-one model– allowing more people access to something everyone deserves – self-care. <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ac3460aaceb977cdfde45f4cae04ad5c97c090710217903aca3e8f0ed840ee9b/Dear_You_08.png" data-mid="176510245" border="0" src="https://freight.cargo.site/w/1000/i/ac3460aaceb977cdfde45f4cae04ad5c97c090710217903aca3e8f0ed840ee9b/Dear_You_08.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f811bae3e8dfc32f56959c684f8f4fd2b6e46d221c024aeca73c5883347ea136/Dear_You_09.png" data-mid="176510246" border="0" src="https://freight.cargo.site/w/1000/i/f811bae3e8dfc32f56959c684f8f4fd2b6e46d221c024aeca73c5883347ea136/Dear_You_09.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/11976aaf73311b85708fec5d91da27c93b7b225fb846ef6aec371c8955bff3c4/Dear_You_11.png" data-mid="176510268" border="0" src="https://freight.cargo.site/w/1000/i/11976aaf73311b85708fec5d91da27c93b7b225fb846ef6aec371c8955bff3c4/Dear_You_11.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c057ad912985c84e3cf7527e92ed22b619fcbcaa5f9a3f9a42233e3be57c8ffb/Dear_You_03.png" data-mid="176510243" border="0" src="https://freight.cargo.site/w/1000/i/c057ad912985c84e3cf7527e92ed22b619fcbcaa5f9a3f9a42233e3be57c8ffb/Dear_You_03.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/60d695289576ba8ecaed262e26dfe815364bb86c7a6e5db40265a0cbcb858962/Dear_You_12.png" data-mid="176510247" border="0" src="https://freight.cargo.site/w/1000/i/60d695289576ba8ecaed262e26dfe815364bb86c7a6e5db40265a0cbcb858962/Dear_You_12.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8f2dd4f7242f21b5692a6ffc7e2e8a681886eb351721652062114d1ad7f3bdcb/Dear_You_02.png" data-mid="176510242" border="0" src="https://freight.cargo.site/w/1000/i/8f2dd4f7242f21b5692a6ffc7e2e8a681886eb351721652062114d1ad7f3bdcb/Dear_You_02.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ff527ebfa71804e8772ebec7d263c5dc61d1ad7b208d0dfb27023bb6ded1733a/Dear_You_10.png" data-mid="176510271" border="0" src="https://freight.cargo.site/w/1000/i/ff527ebfa71804e8772ebec7d263c5dc61d1ad7b208d0dfb27023bb6ded1733a/Dear_You_10.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a54a2e4259bf10c02c479c7cbe89af70070c2f3d94feec8b5a572b55cd9fc862/Dear_You_04.png" data-mid="176510273" border="0" src="https://freight.cargo.site/w/1000/i/a54a2e4259bf10c02c479c7cbe89af70070c2f3d94feec8b5a572b55cd9fc862/Dear_You_04.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1e757f72cdbf4a5bdf80adbbfcdf4a647ec9863dc3ef38de19635010adb06f21/Dear_You_05.png" data-mid="176510279" border="0" src="https://freight.cargo.site/w/1000/i/1e757f72cdbf4a5bdf80adbbfcdf4a647ec9863dc3ef38de19635010adb06f21/Dear_You_05.png" /> ART DIRECTOR:&nbsp;Kymberli FraserDESIGN DIRECTOR: Thomas SullivanCREATIVE DIRECTOR: Rob Baird https://kfraser.work/04-1 Mon, 24 Apr 2023 04:41:53 +0000 K Fraser | Art Director https://kfraser.work/04-1 San Antonio Express-News : As Told from the FrontierBrand Identity // Print CampaignAs one of Texas’s oldest newspapers, we were tasked with honoring the reputation of the paper’s longevity while adapting the brand to the modern demands of the modern world. Features &amp; RecognitionCommunication Arts : Advertising / Print Advertising / News <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b5c519eb6cc1a0ceb7ef80c3ed726133b7963f53e3c17ad1bd6d3a8ee8aa0dfe/SAEN_PRINT_04-1.png" data-mid="176405548" border="0" src="https://freight.cargo.site/w/1000/i/b5c519eb6cc1a0ceb7ef80c3ed726133b7963f53e3c17ad1bd6d3a8ee8aa0dfe/SAEN_PRINT_04-1.png" /> <img width="2304" height="2880" width_o="2304" height_o="2880" data-src="https://freight.cargo.site/t/original/i/258d107d526f991395f5881233addbf82f01f81f8febf7f213e3751a507c26b4/SAEN_Concrete_Single_Unfolded_Military.jpg" data-mid="176405239" border="0" src="https://freight.cargo.site/w/1000/i/258d107d526f991395f5881233addbf82f01f81f8febf7f213e3751a507c26b4/SAEN_Concrete_Single_Unfolded_Military.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3a8cdf5cd750231d10e626f149b0659d0463052ccd4dcc90465ecb7ad7920654/SAEN_PRINT_02.png" data-mid="176405545" border="0" src="https://freight.cargo.site/w/1000/i/3a8cdf5cd750231d10e626f149b0659d0463052ccd4dcc90465ecb7ad7920654/SAEN_PRINT_02.png" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/19dddf6da142833ec23ecd65f22782d699cd27efa07d2ed8c91822ad28f12778/SAEN_Concrete_Single_Fold_PROTEST-1.jpg" data-mid="176405222" border="0" src="https://freight.cargo.site/w/1000/i/19dddf6da142833ec23ecd65f22782d699cd27efa07d2ed8c91822ad28f12778/SAEN_Concrete_Single_Fold_PROTEST-1.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c5065473ec7d7573f74489b3b2d92873df0307bacf88f33c27b162551c2cd65e/SAEN_Concrete_HERO-1.jpg" data-mid="176405221" border="0" src="https://freight.cargo.site/w/1000/i/c5065473ec7d7573f74489b3b2d92873df0307bacf88f33c27b162551c2cd65e/SAEN_Concrete_HERO-1.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/71aa8cb4e9134282dbd9247c9abb557ba5f7e3246ffb66392fd136e9358e7364/SAEN_Concrete_Single_Fold_CLIMATE-2.jpg" data-mid="176405220" border="0" src="https://freight.cargo.site/w/1000/i/71aa8cb4e9134282dbd9247c9abb557ba5f7e3246ffb66392fd136e9358e7364/SAEN_Concrete_Single_Fold_CLIMATE-2.jpg" /> <img width="2304" height="2880" width_o="2304" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1ed62979586eedd4add2f3e883d6d5f432ae1b620a8157b8bf326ef86563d431/SAEN_Concrete_Single_Unfolded_Divide.jpg" data-mid="176405230" border="0" src="https://freight.cargo.site/w/1000/i/1ed62979586eedd4add2f3e883d6d5f432ae1b620a8157b8bf326ef86563d431/SAEN_Concrete_Single_Unfolded_Divide.jpg" /> <img width="1511" height="1198" width_o="1511" height_o="1198" data-src="https://freight.cargo.site/t/original/i/2b3c1f0788b7156a2dcbb7b1394e7f159b78be66dd965c82d6e29f7e95248766/Screen-Shot-2023-02-23-at-12.38.15-PM-1.jpg" data-mid="176405226" border="0" src="https://freight.cargo.site/w/1000/i/2b3c1f0788b7156a2dcbb7b1394e7f159b78be66dd965c82d6e29f7e95248766/Screen-Shot-2023-02-23-at-12.38.15-PM-1.jpg" /> <img width="2304" height="2880" width_o="2304" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1e5031d4a96d37059f68d4b34593c478bf32c9660952fa60e91d41f5c02b6873/SAEN_Concrete_Double_Unfolded_Nachos.jpg" data-mid="176405237" border="0" src="https://freight.cargo.site/w/1000/i/1e5031d4a96d37059f68d4b34593c478bf32c9660952fa60e91d41f5c02b6873/SAEN_Concrete_Double_Unfolded_Nachos.jpg" /> Brand BookAlong with a print campaign and a new set of brand guidelines, we created a 250 page hardcover book using the paper’s own archives to tell the story of a unique visibility advantage that only they can own –drawing from San Antonio’s own past and using that experience to look towards the city’s future. <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9c4d47364c8a66c9119bb0d12a9b5984ca9cb33dd34989c9fca7fdb524ae97b9/SAEN_BOOK_01.png" data-mid="176405537" border="0" src="https://freight.cargo.site/w/1000/i/9c4d47364c8a66c9119bb0d12a9b5984ca9cb33dd34989c9fca7fdb524ae97b9/SAEN_BOOK_01.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6ccf3c4303107f0a35c53be742b2ee39477addf04b33f7d9b29c99d09962e5b7/SAEN_BOOK_05.png" data-mid="176405540" border="0" src="https://freight.cargo.site/w/1000/i/6ccf3c4303107f0a35c53be742b2ee39477addf04b33f7d9b29c99d09962e5b7/SAEN_BOOK_05.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f69a81fb37ea16c43ae2cd96e71e1a47db4495a002d591f73283ce46d323de1c/SAEN_BOOK_03.png" data-mid="176405539" border="0" src="https://freight.cargo.site/w/1000/i/f69a81fb37ea16c43ae2cd96e71e1a47db4495a002d591f73283ce46d323de1c/SAEN_BOOK_03.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8d324a7f2aaae9f9e16fb47484b573264cf1d01ca4db5d5ae36b083647368160/SAEN_BOOK_06.jpeg" data-mid="176405536" border="0" src="https://freight.cargo.site/w/1000/i/8d324a7f2aaae9f9e16fb47484b573264cf1d01ca4db5d5ae36b083647368160/SAEN_BOOK_06.jpeg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c64c299529f9b8775226c18cd28e460b3a49798e43a2f3964ea837f23bd10720/SAEN_BOOK_02.png" data-mid="176405538" border="0" src="https://freight.cargo.site/w/1000/i/c64c299529f9b8775226c18cd28e460b3a49798e43a2f3964ea837f23bd10720/SAEN_BOOK_02.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f9f8316246fe0e3f22ef8a1852c1363798e0517c9442ab434b3f074c34921776/SAEN_GUIDE_03.png" data-mid="176405542" border="0" src="https://freight.cargo.site/w/1000/i/f9f8316246fe0e3f22ef8a1852c1363798e0517c9442ab434b3f074c34921776/SAEN_GUIDE_03.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bb0e9fba4d062b046ecdfbadb926cdf296750d47f9353a050ce03878317afe76/SAEN_GUIDE_04.png" data-mid="176405544" border="0" src="https://freight.cargo.site/w/1000/i/bb0e9fba4d062b046ecdfbadb926cdf296750d47f9353a050ce03878317afe76/SAEN_GUIDE_04.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4290b423fccbf311f656f60f0e514a9d0be4059b551c98bb3bfad084e979ec71/SAEN_GUIDE_01.png" data-mid="176408591" border="0" src="https://freight.cargo.site/w/1000/i/4290b423fccbf311f656f60f0e514a9d0be4059b551c98bb3bfad084e979ec71/SAEN_GUIDE_01.png" /> ART DIRECTOR:&nbsp;Kymberli FraserDESIGNER:&nbsp;Nate James,&nbsp;Caroline JinksCOPYWRITERS: Ryan Ebner, Juan Garza, Zach WatkinsCREATIVE DIRECTORS: Zach Watkins, Marcus Brown https://kfraser.work/05-2 Mon, 24 Apr 2023 04:04:59 +0000 K Fraser | Art Director https://kfraser.work/05-2 The Container Store : Welcome to the OrganizationBrand Refresh // Brand Campaign // Social&nbsp; We reorganized the most organized organization on the last most organized day of the century – with a new brand refresh, inclusive campaign and a TikTok challenge kicked off by Drew Barrymore – by asking the world to #ShowUsYourDrawers. Features &amp; RecognitionYou Can’t Stop it, you can Only Hope to Contain it The Container Store’s new logo – Why the brand is updating The Container Store Gives Organizing the Studio 54 Treatment PR Daily’s Campaign of the Year 2022 PR Firm of the Year Strategy of the Year Best Use of TikTok Logo Redesign / Brand RefreshTo make the brand feel a bit more inviting and more adaptive to mobile and web, we updated the logo for the first time in 40 years and created a new friendly icon to go alongside it. <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cbb2d0427f954df5ed591b9493e01cee6c89228eaa5cedda8a98a9d8c66e4436/Container_Store_05.png" data-mid="176402856" border="0" src="https://freight.cargo.site/w/1000/i/cbb2d0427f954df5ed591b9493e01cee6c89228eaa5cedda8a98a9d8c66e4436/Container_Store_05.png" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/eb5f886a83436997afe691e5bdc1ac0c9f1bb239924f75ff077f07873049dd17/pg8.001-1.jpeg" data-mid="185179431" border="0" src="https://freight.cargo.site/w/1000/i/eb5f886a83436997afe691e5bdc1ac0c9f1bb239924f75ff077f07873049dd17/pg8.001-1.jpeg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/3773e7ed75fbf2d1fe9d264084fb4a75bef04c1c2ab51a5910bde47f63d8f5c7/TCS-Preacher.co-Case-Study.005.jpeg" data-mid="185179345" border="0" src="https://freight.cargo.site/w/1000/i/3773e7ed75fbf2d1fe9d264084fb4a75bef04c1c2ab51a5910bde47f63d8f5c7/TCS-Preacher.co-Case-Study.005.jpeg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/dfc1ba55aef830b88026950cceeadb796cbf05b1b2d610547915e5946aefb029/TCS-Preacher.co-Case-Study.001.jpeg" data-mid="185179558" border="0" src="https://freight.cargo.site/w/1000/i/dfc1ba55aef830b88026950cceeadb796cbf05b1b2d610547915e5946aefb029/TCS-Preacher.co-Case-Study.001.jpeg" /> Brand Campaign and Social ChallengeTo change our perfectionist persona, We created a campaign to launch on 2/22/22 - The last most organized day of the century, welcoming everyone to organization. Then we took to TikTok with a challenge that acknowledged the first step to joining The Organization was admitting we all have organizing to do, tapping self-proclaimed hot mess Drew Barrymore and the perfectionist personas of Marie Kondo &amp; The Home Edit.&nbsp; <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b62ac76c60ac1a8742611081c4f3e4de0a7b07201bad55a1693e07a62853d69d/TCS.gif" data-mid="176403464" border="0" src="https://freight.cargo.site/w/1000/i/b62ac76c60ac1a8742611081c4f3e4de0a7b07201bad55a1693e07a62853d69d/TCS.gif" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/985b3870293b16a6778249d724ca088057737649285ae6d8217e5e15fc5d443f/Container_Store_08-1.png" data-mid="176403462" border="0" src="https://freight.cargo.site/w/1000/i/985b3870293b16a6778249d724ca088057737649285ae6d8217e5e15fc5d443f/Container_Store_08-1.png" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/8c2ad737ac06c3114c06b462926d00cb8d2bbbd0893dce99fc4946bbf2a12628/last-section.007.jpeg" data-mid="185179348" border="0" src="https://freight.cargo.site/w/1000/i/8c2ad737ac06c3114c06b462926d00cb8d2bbbd0893dce99fc4946bbf2a12628/last-section.007.jpeg" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/85e2fbd46e90141d98afa11ae6ffa3b18a216b1d3cf43e184741e8bfcdecf7e6/last-section.010.jpeg" data-mid="185179350" border="0" src="https://freight.cargo.site/w/1000/i/85e2fbd46e90141d98afa11ae6ffa3b18a216b1d3cf43e184741e8bfcdecf7e6/last-section.010.jpeg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/285803d07bfe266f3d7a04bbf7df27098193510950123ce90acecde206a94242/TCS2.png" data-mid="176403522" border="0" src="https://freight.cargo.site/w/1000/i/285803d07bfe266f3d7a04bbf7df27098193510950123ce90acecde206a94242/TCS2.png" /> ART DIRECTOR:&nbsp;Kymberli FraserDESIGNER:&nbsp;Daniel QuayCOPYWRITERS: Matt Klugman, Andrew Singleton, Jacob Neuenswander CREATIVE DIRECTORS: Kellyn Blount &amp; Greg Hunter https://kfraser.work/06-2 Thu, 17 Aug 2023 19:35:38 +0000 K Fraser | Art Director https://kfraser.work/06-2 Favor: How Texas Orders In Film / TV / Social / Out of Home A purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you! Features &amp; RecognitionFavor, the texas-only food-delivery app, teaches new arrivals the ways of the lone star stateFavor delivers for lone star stateTexas delivery app favor shows 'how texas orders in' with nod to states growing population Effie Award | Gold : David &amp; GoliathEffie Award | Bronze : Delivery Services Brand Refresh &amp; Social CampaignWe held a deliciously Texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas. <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/4dc3ac9960453151d1c68d7e5fecc0a3b02cbc04184389450e8e235e34f56a11/FAVOR_CASE_STUDY.017.png" data-mid="199333344" border="0" src="https://freight.cargo.site/w/1000/i/4dc3ac9960453151d1c68d7e5fecc0a3b02cbc04184389450e8e235e34f56a11/FAVOR_CASE_STUDY.017.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a3a6686c7d6a0e1720a8780100f1c7f7ec91da9503f679d41e96b582315da33/Favor-Agency-Share.003.jpeg" data-mid="189957234" border="0" src="https://freight.cargo.site/w/1000/i/7a3a6686c7d6a0e1720a8780100f1c7f7ec91da9503f679d41e96b582315da33/Favor-Agency-Share.003.jpeg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/ccbc4ca6530b69ce2d4b631e7271da4affd97b174a8b3eaa205c3f699620a0ca/social.png" data-mid="199333341" border="0" src="https://freight.cargo.site/w/1000/i/ccbc4ca6530b69ce2d4b631e7271da4affd97b174a8b3eaa205c3f699620a0ca/social.png" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/57b3b7deabdd2513cae9c221b06ad15bd7547e8d1a1d885f7d63743c63becb31/photography.png" data-mid="199333343" border="0" src="https://freight.cargo.site/w/1000/i/57b3b7deabdd2513cae9c221b06ad15bd7547e8d1a1d885f7d63743c63becb31/photography.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ad89bc93bff391296484713e930b85c8b681e04460fcad3541ff9c49beddf7f/Favor-Agency-Share.002.jpeg" data-mid="189957235" border="0" src="https://freight.cargo.site/w/1000/i/4ad89bc93bff391296484713e930b85c8b681e04460fcad3541ff9c49beddf7f/Favor-Agency-Share.002.jpeg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/f24bcbe514b05f48fe21eba98ad9d8e18633d2020c8026edd8f9ac3bb89e8d74/favorphotography2.png" data-mid="199333342" border="0" src="https://freight.cargo.site/w/1000/i/f24bcbe514b05f48fe21eba98ad9d8e18633d2020c8026edd8f9ac3bb89e8d74/favorphotography2.png" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/b9ae59700d00b36fd4ee2ad3d3d70a57b4b9c9892bebe9e05eb212a30e4ebc3d/social1.png" data-mid="199333339" border="0" src="https://freight.cargo.site/w/1000/i/b9ae59700d00b36fd4ee2ad3d3d70a57b4b9c9892bebe9e05eb212a30e4ebc3d/social1.png" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/4f577075db7c98d45556243eaa027931f1d8ce8b72896432d21f449795e0a552/photography4.png" data-mid="199333340" border="0" src="https://freight.cargo.site/w/1000/i/4f577075db7c98d45556243eaa027931f1d8ce8b72896432d21f449795e0a552/photography4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd79c126ef3d64ac7196a066fb61805303d7bf8a8fcf7efbfafc046e1b460a0b/Favor-Agency-Share.001.jpeg" data-mid="189957236" border="0" src="https://freight.cargo.site/w/1000/i/fd79c126ef3d64ac7196a066fb61805303d7bf8a8fcf7efbfafc046e1b460a0b/Favor-Agency-Share.001.jpeg" /> Television &amp; OLVWe created comedic spots to introduce Texans to the Texas-only delivery app that only knows Texans. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e4dda464916d68fde1515bbdff43d33f2b88abff176488aeeb63cb231d970b7/vlcsnap-2023-08-16-12h41m26s620.png" data-mid="188304226" border="0" src="https://freight.cargo.site/w/1000/i/5e4dda464916d68fde1515bbdff43d33f2b88abff176488aeeb63cb231d970b7/vlcsnap-2023-08-16-12h41m26s620.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4cf31427734369f8a2a68f247ea4ed43fc128a81e6ffcf269a76adde31ee4bd8/vlcsnap-2023-08-16-18h04m57s702.png" data-mid="188304229" border="0" src="https://freight.cargo.site/w/1000/i/4cf31427734369f8a2a68f247ea4ed43fc128a81e6ffcf269a76adde31ee4bd8/vlcsnap-2023-08-16-18h04m57s702.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53df69be35ce9d854ca2e6441b6c33d411fff89e2bcff0317f84ae2cf86aad6d/vlcsnap-2023-08-16-12h41m23s771.png" data-mid="188304227" border="0" src="https://freight.cargo.site/w/1000/i/53df69be35ce9d854ca2e6441b6c33d411fff89e2bcff0317f84ae2cf86aad6d/vlcsnap-2023-08-16-12h41m23s771.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f94c8d90f7d157fb3ffeadadfeea8f8e292c1935116ebd9ba40f7aafdecc8eaa/vlcsnap-2023-08-16-17h57m29s009.png" data-mid="188304233" border="0" src="https://freight.cargo.site/w/1000/i/f94c8d90f7d157fb3ffeadadfeea8f8e292c1935116ebd9ba40f7aafdecc8eaa/vlcsnap-2023-08-16-17h57m29s009.png" /> <img width="1916" height="859" width_o="1916" height_o="859" data-src="https://freight.cargo.site/t/original/i/5e7b3aebf3462be5e6392c34e996eb8eec54ce6d8c86ba3186cf9b8e8bba9f30/vlcsnap-2023-08-18-15h25m22s033.png" data-mid="189740579" border="0" src="https://freight.cargo.site/w/1000/i/5e7b3aebf3462be5e6392c34e996eb8eec54ce6d8c86ba3186cf9b8e8bba9f30/vlcsnap-2023-08-18-15h25m22s033.png" /> <img width="1916" height="863" width_o="1916" height_o="863" data-src="https://freight.cargo.site/t/original/i/4a89c9513fb4c5e285eb300751830535110c52982f83dc55f89a5b9c2e33c665/vlcsnap-2023-08-18-15h25m12s176.png" data-mid="189740571" border="0" src="https://freight.cargo.site/w/1000/i/4a89c9513fb4c5e285eb300751830535110c52982f83dc55f89a5b9c2e33c665/vlcsnap-2023-08-18-15h25m12s176.png" /> <img width="1916" height="865" width_o="1916" height_o="865" data-src="https://freight.cargo.site/t/original/i/fda97b6154118d91f2561f43ef8cfea16275b0bca913481539358943ce7717d3/vlcsnap-2023-08-18-16h29m13s889.png" data-mid="189740585" border="0" src="https://freight.cargo.site/w/1000/i/fda97b6154118d91f2561f43ef8cfea16275b0bca913481539358943ce7717d3/vlcsnap-2023-08-18-16h29m13s889.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4cd066352c9b9e92ddc7b4a20d78f602947903834f9ed19d95f93ef76e31890b/vlcsnap-2023-08-18-15h38m03s921.png" data-mid="189740593" border="0" src="https://freight.cargo.site/w/1000/i/4cd066352c9b9e92ddc7b4a20d78f602947903834f9ed19d95f93ef76e31890b/vlcsnap-2023-08-18-15h38m03s921.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f548faf9e84c2f72bf101b465584b332e91171213e85f1cdeaddfd9f8c3e8f8c/vlcsnap-2023-08-18-15h38m11s483.png" data-mid="189740600" border="0" src="https://freight.cargo.site/w/1000/i/f548faf9e84c2f72bf101b465584b332e91171213e85f1cdeaddfd9f8c3e8f8c/vlcsnap-2023-08-18-15h38m11s483.png" /> Out of HomeWe created a series of billboards and raised them right up in Texas. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f6b558e8177face60340ff0f585245fe1cf4b7fb5cdfc5846b06478d2bd7a64/FAVOR_OOH5.png" data-mid="194579646" border="0" src="https://freight.cargo.site/w/1000/i/7f6b558e8177face60340ff0f585245fe1cf4b7fb5cdfc5846b06478d2bd7a64/FAVOR_OOH5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a68eb167136e74b408aa3a42c1d54f46581de4664c11e3deb306efc8860f2d7/FAVOR_OOH4.png" data-mid="194579648" border="0" src="https://freight.cargo.site/w/1000/i/7a68eb167136e74b408aa3a42c1d54f46581de4664c11e3deb306efc8860f2d7/FAVOR_OOH4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d744cdaee21ff5aaa91cb902979c6629926534587c5293964dd52ad629751e51/FAVOR_OOH3.png" data-mid="194579650" border="0" src="https://freight.cargo.site/w/1000/i/d744cdaee21ff5aaa91cb902979c6629926534587c5293964dd52ad629751e51/FAVOR_OOH3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/683b8c80b6864b04676656d178a16f3663f2199d3674d0550673672b03de91f1/FAVOR_OOH2.png" data-mid="194579651" border="0" src="https://freight.cargo.site/w/1000/i/683b8c80b6864b04676656d178a16f3663f2199d3674d0550673672b03de91f1/FAVOR_OOH2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9af73af98f7c51e126f24a5ab022b9d747d82af1600f776bc5da120519dbc7f/Favor_OOH1.png" data-mid="194579652" border="0" src="https://freight.cargo.site/w/1000/i/f9af73af98f7c51e126f24a5ab022b9d747d82af1600f776bc5da120519dbc7f/Favor_OOH1.png" /> Radio Finally, we created a radio spot to play through the speakers of pickup trucks and Teslas alike. SENIOR ART DIRECTOR:&nbsp;Kymberli FraserSENIOR COPYWRITER: Jacob NeuenswanderSENIOR DESIGNER: Montana Sparkman CREATIVE DIRECTORS: Justin Ralph and Greg Hunter https://kfraser.work/07 Sat, 05 Aug 2023 20:31:53 +0000 K Fraser | Art Director https://kfraser.work/07 Country Crock : Make Your Table Legendary Film // TV // SocialA suburban legend forms around buttery spread.&nbsp; Features &amp; Recognition AdAge's top 5 creative campaigns you need to know about right now Country Crock Leans Into Coming-Of-Age Nostalgia In First Work From Preacher <img width="1920" height="790" width_o="1920" height_o="790" data-src="https://freight.cargo.site/t/original/i/c4de263edbbb65b0d1975a328cacbcdbe6321eb0937846226c8ea20e7e204e3b/4.png" data-mid="187131677" border="0" src="https://freight.cargo.site/w/1000/i/c4de263edbbb65b0d1975a328cacbcdbe6321eb0937846226c8ea20e7e204e3b/4.png" /><img width="1920" height="790" width_o="1920" height_o="790" data-src="https://freight.cargo.site/t/original/i/510f7ec291b257be8ab0d706916a44bf4d3873a31b88bc62214f85ac84a9a8f0/5.png" data-mid="187131676" border="0" src="https://freight.cargo.site/w/1000/i/510f7ec291b257be8ab0d706916a44bf4d3873a31b88bc62214f85ac84a9a8f0/5.png" /><img width="1920" height="790" width_o="1920" height_o="790" data-src="https://freight.cargo.site/t/original/i/61b8aaad6cf878b371c640565194a237f451e0618da319d20d677aa6df7c27e5/6.png" data-mid="187131674" border="0" src="https://freight.cargo.site/w/1000/i/61b8aaad6cf878b371c640565194a237f451e0618da319d20d677aa6df7c27e5/6.png" /><img width="1920" height="790" width_o="1920" height_o="790" data-src="https://freight.cargo.site/t/original/i/eb67f6ece7d043b79716f60e5624e7c3c47dca7420697a3aaec4c4edf98b3eb7/3.png" data-mid="187131678" border="0" src="https://freight.cargo.site/w/1000/i/eb67f6ece7d043b79716f60e5624e7c3c47dca7420697a3aaec4c4edf98b3eb7/3.png" /> SOCIAL A series of social videos to live in the same magical world as our spot. &nbsp;SENIOR ART DIRECTOR: Kymberli FraserSENIOR COPYWRITER: Jacob NeuenswanderCREATIVE DIRECTORS: Mel Lin and Tyler Booker https://kfraser.work/08-1 Thu, 21 Nov 2024 19:00:52 +0000 K Fraser | Art Director https://kfraser.work/08-1 PNC Bank : Make the Most of the Holidays Film // TV // SocialThe holidays can be cringe. Luckily, there’s a silver lining. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a681f091228ee7f3b28d003942974278afee612df974efd57d06b9677b869b7/vlcsnap-2024-11-14-11h11m14s692.png" data-mid="222204796" border="0" src="https://freight.cargo.site/w/1000/i/6a681f091228ee7f3b28d003942974278afee612df974efd57d06b9677b869b7/vlcsnap-2024-11-14-11h11m14s692.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4893320b11608b9ddacd86ff4f9d5860de14af2400a35aa865f3e6c1bedf0d4/vlcsnap-2024-11-14-11h11m18s942.png" data-mid="222204794" border="0" src="https://freight.cargo.site/w/1000/i/e4893320b11608b9ddacd86ff4f9d5860de14af2400a35aa865f3e6c1bedf0d4/vlcsnap-2024-11-14-11h11m18s942.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59543e343ea896f835cb812766f6a3b7e60909e6c667c0510c0e90aceff5424b/vlcsnap-2024-11-21-11h07m07s404.png" data-mid="222205048" border="0" src="https://freight.cargo.site/w/1000/i/59543e343ea896f835cb812766f6a3b7e60909e6c667c0510c0e90aceff5424b/vlcsnap-2024-11-21-11h07m07s404.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/776a322d8029068210c39bb89c41d48c21a0768f2812185b95a35f5e79dd4315/vlcsnap-2024-11-21-11h07m29s206.png" data-mid="222204972" border="0" src="https://freight.cargo.site/w/1000/i/776a322d8029068210c39bb89c41d48c21a0768f2812185b95a35f5e79dd4315/vlcsnap-2024-11-21-11h07m29s206.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b710d9373944c3dece94564682087eff6053bde0ad02f8af144059d234c60e58/vlcsnap-2024-11-14-11h12m21s232.png" data-mid="222204784" border="0" src="https://freight.cargo.site/w/1000/i/b710d9373944c3dece94564682087eff6053bde0ad02f8af144059d234c60e58/vlcsnap-2024-11-14-11h12m21s232.png" /> &nbsp;SENIOR ART DIRECTOR: Kymberli FraserSENIOR COPYWRITER: Aubrey EstesCREATIVE DIRECTORS: Sam Mullins and Justin Galvin https://kfraser.work/09 Mon, 24 Apr 2023 15:11:30 +0000 K Fraser | Art Director https://kfraser.work/09 Vital Farms : Keeping it Bullsh*t FreeBrand Campaign // Film // TV // SocialWe created a campaign that examines other egg company’s absurd bullshit claims, while showing that Vital Farms is not only the way forward, but the way that makes sense. Features &amp; RecognitionVital Farms Stays 'Bullsh*t Free' While Calling Out Shady Corporate Practices Vital Farms compares Hens to Office Workers in Ads Calling Out Food Industry Bullsh*tVital Farms Hatches Another Round Of 'Bullsh*t Free' Egg Callouts <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e823f3c11c300f1315b63923915483df9f69d87822d46b2fd2ed6065c540ab5d/vlcsnap-2022-08-23-12h38m24s203-1.png" data-mid="176463973" border="0" src="https://freight.cargo.site/w/1000/i/e823f3c11c300f1315b63923915483df9f69d87822d46b2fd2ed6065c540ab5d/vlcsnap-2022-08-23-12h38m24s203-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f8a4c47eb1bbf388e9a7a4a8b217abc6af89e11b9a0681281e437747ae2137d/vlcsnap-2022-08-23-12h54m05s779.png" data-mid="176464595" border="0" src="https://freight.cargo.site/w/1000/i/1f8a4c47eb1bbf388e9a7a4a8b217abc6af89e11b9a0681281e437747ae2137d/vlcsnap-2022-08-23-12h54m05s779.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dd2a49230594c421860e4236effa2cdbdb7a64a4f59abfc40fe66cfaac0a9f2/DRAWER_GIF.gif" data-mid="176463933" border="0" src="https://freight.cargo.site/w/1000/i/6dd2a49230594c421860e4236effa2cdbdb7a64a4f59abfc40fe66cfaac0a9f2/DRAWER_GIF.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/093535ab4602c0abe3176920adfe748990cc807cafb7bdbadb8ca4e21a284e72/BALLOONS_GIF.gif" data-mid="176464440" border="0" src="https://freight.cargo.site/w/1000/i/093535ab4602c0abe3176920adfe748990cc807cafb7bdbadb8ca4e21a284e72/BALLOONS_GIF.gif" /> The Black VoidIn the black void, we pondered why and how big egg companies continue to screw with hens, humans, and habitats, in an expansive black studio—a space that feels representative of the mind.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43618df7bcb1665784f108d0b21d4fc6247bf769048e80b280bc0c5683a68cd2/vlcsnap-2022-08-23-12h38m44s861.png" data-mid="176463974" border="0" src="https://freight.cargo.site/w/1000/i/43618df7bcb1665784f108d0b21d4fc6247bf769048e80b280bc0c5683a68cd2/vlcsnap-2022-08-23-12h38m44s861.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b648dc83ed26c453059c04dea7d93c112a6dd99d65dc2c8bfdc69f73a0f669b8/vlcsnap-2022-08-23-12h53m29s503.png" data-mid="176463975" border="0" src="https://freight.cargo.site/w/1000/i/b648dc83ed26c453059c04dea7d93c112a6dd99d65dc2c8bfdc69f73a0f669b8/vlcsnap-2022-08-23-12h53m29s503.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f8a4c47eb1bbf388e9a7a4a8b217abc6af89e11b9a0681281e437747ae2137d/vlcsnap-2022-08-23-12h54m05s779.png" data-mid="176464595" border="0" src="https://freight.cargo.site/w/1000/i/1f8a4c47eb1bbf388e9a7a4a8b217abc6af89e11b9a0681281e437747ae2137d/vlcsnap-2022-08-23-12h54m05s779.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03ebde181b175287df42190488edb0731b3587f6076198b8ae6a079df2068bfe/vlcsnap-2022-08-23-12h49m07s823.png" data-mid="176463979" border="0" src="https://freight.cargo.site/w/1000/i/03ebde181b175287df42190488edb0731b3587f6076198b8ae6a079df2068bfe/vlcsnap-2022-08-23-12h49m07s823.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/259590ff7d7ed278353cbd64b628977c5eb212f0e63a271d85141e61eae90e9d/vlcsnap-2022-09-01-12h35m37s281.png" data-mid="176463982" border="0" src="https://freight.cargo.site/w/1000/i/259590ff7d7ed278353cbd64b628977c5eb212f0e63a271d85141e61eae90e9d/vlcsnap-2022-09-01-12h35m37s281.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79ac9d7c923eac2055ac9645bacd0f477023faa01760d8e8a55f6460bd0d1bcd/vlcsnap-2022-09-01-12h35m46s627.png" data-mid="176463980" border="0" src="https://freight.cargo.site/w/1000/i/79ac9d7c923eac2055ac9645bacd0f477023faa01760d8e8a55f6460bd0d1bcd/vlcsnap-2022-09-01-12h35m46s627.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/448c1ff9c7243a9b61f91ca211e85ba2aa09fde61dd5083b1974ab76864d7d2c/vlcsnap-2022-08-23-12h48m49s729.png" data-mid="176463976" border="0" src="https://freight.cargo.site/w/1000/i/448c1ff9c7243a9b61f91ca211e85ba2aa09fde61dd5083b1974ab76864d7d2c/vlcsnap-2022-08-23-12h48m49s729.png" /> The Vital Farms TurnAs we make our turn out of the black void of contemplation and into the Vital Farms world, we wanted to show a 1:1 direct comparison to what other egg competitors do wrong and what Vital Farms does right. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff50c1534a5cb73a515bb93f505a6467bd32de8a1388ccfaa70f244a807e527e/KIBSF-Campaign-Preacher.co-Case-Study-.003.jpeg" data-mid="176465411" border="0" src="https://freight.cargo.site/w/1000/i/ff50c1534a5cb73a515bb93f505a6467bd32de8a1388ccfaa70f244a807e527e/KIBSF-Campaign-Preacher.co-Case-Study-.003.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf953d6d7458849c792b0f742524b037b61993c00e961ab6d4a781d6c135dcdc/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.010.jpeg" data-mid="176466812" border="0" src="https://freight.cargo.site/w/1000/i/bf953d6d7458849c792b0f742524b037b61993c00e961ab6d4a781d6c135dcdc/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.010.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a67d99c6d40ddf3d78d191fb2f0519d501394a781370de4f4fa044c7c43abab9/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.004.jpeg" data-mid="176466819" border="0" src="https://freight.cargo.site/w/1000/i/a67d99c6d40ddf3d78d191fb2f0519d501394a781370de4f4fa044c7c43abab9/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8307962b675721292eba216ed89b596fab5887eda614af93b7bcb530767cb0b7/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.005.jpeg" data-mid="176466818" border="0" src="https://freight.cargo.site/w/1000/i/8307962b675721292eba216ed89b596fab5887eda614af93b7bcb530767cb0b7/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13639d9c2e0d46e9c556c747be16d29d2e575e842bcc77c403f96ef63765bea9/KIBSF-Campaign-Preacher.co-Case-Study-.022.jpeg" data-mid="176465415" border="0" src="https://freight.cargo.site/w/1000/i/13639d9c2e0d46e9c556c747be16d29d2e575e842bcc77c403f96ef63765bea9/KIBSF-Campaign-Preacher.co-Case-Study-.022.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e25ee8d471eabb39328a634b986c128d1d0e661bc82246b7982626444310cacf/KIBSF-Campaign-Preacher.co-Case-Study-.023.jpeg" data-mid="176465414" border="0" src="https://freight.cargo.site/w/1000/i/e25ee8d471eabb39328a634b986c128d1d0e661bc82246b7982626444310cacf/KIBSF-Campaign-Preacher.co-Case-Study-.023.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/577b178f9184075ef9fa0c9e914e9b77f86b4ca18ab65010a0d3eea4e567037a/KIBSF-Campaign-Preacher.co-Case-Study-.021.jpeg" data-mid="176465416" border="0" src="https://freight.cargo.site/w/1000/i/577b178f9184075ef9fa0c9e914e9b77f86b4ca18ab65010a0d3eea4e567037a/KIBSF-Campaign-Preacher.co-Case-Study-.021.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0354e8ec2a6b493f702fc24f618549108300f72488aea1fb2588c9f2a523f698/KIBSF-Campaign-Preacher.co-Case-Study-.024.jpeg" data-mid="176465413" border="0" src="https://freight.cargo.site/w/1000/i/0354e8ec2a6b493f702fc24f618549108300f72488aea1fb2588c9f2a523f698/KIBSF-Campaign-Preacher.co-Case-Study-.024.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b649d4e4d7fe0b8b01b99393b11b05e6847093c60fb97710d0b6f0d8d37d66d/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.006.jpeg" data-mid="176466817" border="0" src="https://freight.cargo.site/w/1000/i/6b649d4e4d7fe0b8b01b99393b11b05e6847093c60fb97710d0b6f0d8d37d66d/Vital-Farms_2022-Brand-Campaign_FINAL-ASSETS.006.jpeg" /> ART DIRECTOR: Kymberli FraserDESIGNER: Jenna KrackenbergerCOPYWRITER: Andrew SingletonCREATIVE DIRECTORS: Jimmie Blount &amp; Justin Ralph