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K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
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PREACHER’S EARLY SERVICE

Annual SXSW Event

Art installations and experiences I created for Preacher’s annual SXSW event. 




SCHADENFRODEO

Art Installation


Welcome to the Schadenfrodeo- an immersive video installation created from sourced TVs and rodeo bloopers, so you can experience the pleasure derived from watching people fall off a horse.




SCREECHING TO THE CHOIR

Interactive Art Installation / Experience 

If Hell is a Honky Tonk, Heaven is a Karaoke Bar.


Screeching to the Choir
is an immersive experience where you can sing karaoke with the backup vocals of a gospel choir.




DANCE WITH THE DEVIL

Interactive Art Installation / Experience


Dance with the Devil
is an immersive experience where you can learn how to two-step in Honky Tonk Hell with the Devil himsel(ves).





PREACHER EARLY SERVICE

Role: Art Direction, Concept & Design 
Made in collaboration with the talented creatives and producers at Preacher Austin

Schadenfrodeo
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Sophia Sweeney, Craigslist and YouTube’s collection of Rodeo Bloopers


Screeching to the Choir
Role: Art Direction, Concept, Design & Build
Made in collaboration with Jacob Neuenswander, Wendy Ampuero, Ikea and the Austin Baptist Choir


Dance with the Devil
Role: Art Direction, Concept, Design & Build
Made in collaboration with Andrew Singleton, Jenna Krackenberger, Tyler Booker’s closet and Double or Nothing Two-Step 




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