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K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
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VITAL FARMS : KEEPING IT BULLSH*T FREE

Brand Campaign // Film // TV // Social

We created a campaign that examines other egg company’s absurd bullshit claims, while showing that Vital Farms is not only the way forward, but the way that makes sense.






THE BLACK VOID

In the black void, we pondered why and how big egg companies continue to screw with hens, humans, and habitats, in an expansive black studio—a space that feels representative of the mind. 





THE VITAL FARMS TURN

As we make our turn out of the black void of contemplation and into the Vital Farms world, we wanted to show a 1:1 direct comparison to what other egg competitors do wrong and what Vital Farms does right.





ART DIRECTOR: Kymberli Fraser
DESIGNER: Jenna Krackenberger
COPYWRITER: Andrew Singleton
CREATIVE DIRECTORS: Jimmie Blount & Justin Ralph

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Work           About           Contact           Resume