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K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
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VITAL FARMS : HENS BEHIND THE LENS

Brand Campaign // Out of Home // Social

We built the first ever hen-operated camera so the hens of Vital Farms could show you a Bullsh*t-Free birds-eye-view of life on the pasture.

FEATURES 


Chickens Took the Photos for this Vital Farms Campaign  Vital Farms believes in giving people an honest look
Hens Took the Photographs for This Vital Farms Ad Campaign

RECOGNITION


Cannes | Silver Lion : Industry Craft: Outdoor
Communication Arts : Advertising Annual ‘22
Cannes | Shortlist : Film : Break Through on a Budget
Art Director’s Club | Shortlist : Integrated/Digital
One Show | Merit : Branded Entertainment
The Webby’s | Honoree : Sustainability & Environment




THE WORLD’S FIRST HEN-OPERATED CAMERA

It started with the challenge of building the first ever camera specifically designed for hens.




OOH

Using the hens’ photographs, we made a series of billboards and placed them around multiple city’s prestigious art districts.




THE COFFEE TABLE BOOK

No artist has really “made it” until there’s a coffee table book. So we created one on behalf of the hens, using their photographs and holding a giveaway on Vital Farms social channels. 




HOW WE WON OUR SILVER LION





ART DIRECTOR: Kymberli Fraser
DESIGNER: Marissa Servantez
COPYWRITER: Matt Klugman
CREATIVE DIRECTORS: Jimmie Blount & Justin Ralph

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