K.FRASER

Senior Art Director


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FAVOR : HOW TEXAS ORDERS IN

Film // TV // Social // Out of Home

We made a purely Texan 360 campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor.
Californians, this isn’t for you!



TV

We created comedic spots to introduce Texans to the Texas-only delivery app that only knows Texans.








CAMPAIGN LOOK & FEEL

We held a deliciously Texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas.








OUT OF HOME

We created a series of billboards and raised them right up in Texas.





RADIO 

Finally, we created a radio spot to play through the speakers of pickup trucks and Teslas alike.





SENIOR ART DIRECTOR: Kymberli Fraser
SENIOR COPYWRITER: Jacob Neuenswander
SENIOR DESIGNER: Montana Sparkman
CREATIVE DIRECTORS: Justin Ralph and Greg Hunter

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Work           About           Contact           Resume