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K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
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FAVOR : HOW TEXAS ORDERS IN

Film // TV // Social // Out of Home


We made a Texas-only campaign in Texas about Texas for new Texans to introduce them to Texas’ ony Texas-only delivery app, Favor. Californians, this isn’t for you!







SOCIAL

We also had a deliciously texan photoshoot and created a series of social posts welcoming new Texans to Texas with fun facts about Texas.





OUT OF HOME

We created a series of billboards and raised them right up in Texas.




RADIO 

Finally, we created a radio spot to play through the speakers of pickup trucks all over Texas. 





SENIOR ART DIRECTOR: Kymberli Fraser
SENIOR COPYWRITER: Jacob Neuenswander
SENIOR DESIGNER: Montana Sparkman
CREATIVE DIRECTORS: Justin Ralph and Greg Hunter

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Work           About           Contact           Resume