.     

K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
WORK      ABOUT       CONTACT      RESUME






DEAR YOU : SOAP OF CASTILE 

Brand Identity // Packaging Design


We were tasked with creating a brand position, identity and packaging design for a startup soap company. The result was Dear You, a natural soap whose purpose exists to democratize natural soap by using pure ingredients, zero-waste packaging and a buy-one-give-one model– allowing more people access to something everyone deserves – self-care.






ART DIRECTOR: Kymberli Fraser
DESIGN DIRECTOR: Thomas Sullivan
CREATIVE DIRECTOR: Rob Baird

.     

Work           About           Contact           Resume