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K.FRASER

Senior Art Director


K FRASER          Senior Art Director  
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AUSTIN CITY LIMITS

Brand Campaign // Identity Rollout // Social


We kept the vibes high and the brow low for the Austin City Limits Festival brand refresh. We rolled it out on social with graphic type to generate excitement around the new identity and create speculation around the highly coveted headline announcement. Then we created an art installation of a truck that was more stoned than Willie Nelson on a weekend.







ART DIRECTOR: Kymberli Fraser
DESIGN DIRECTOR: Thomas Sullivan
DESIGNER: Marissa Servantez
CREATIVE DIRECTORS: Rob Baird, Mel Lin, Tyler Booker



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